The way we eat
has changed more in the last 50 years |
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than in the previous 10,000. |
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But the image that's used
to sell the food, |
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it is still the imagery
of agrarian America. |
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You go into the supermarket
and you see pictures of farmers, |
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the picket fence, the silo, |
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the '30s farmhouse
and the green grass. |
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It's the spinning
of this pastoral fantasy. |
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The modern American
supermarket |
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has on average
47,000 products. |
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There are no seasons
in the American supermarket. |
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Now there are tomatoes
all year round, |
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grown halfway around the world,
picked when it was green, |
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and ripened
with ethylene gas. |
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Although it looks
like a tomato, |
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it's kind of
a notional tomato. |
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I mean, it's the idea
of a tomato. |
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In the meat aisle,
there are no bones anymore. |
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There is this deliberate veil, |
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this curtain,
that's dropped between us |
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and where our food
is coming from. |
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