| Michael Pollan: The way we eat
has changed more in the last 50 years |
00:00:44.627 - 00:00:47.588 |
| than in the previous 10,000. |
00:00:47.630 - 00:00:49.631 |
| But the image that's used
to sell the food, |
00:00:51.760 - 00:00:54.553 |
| it is still the imagery
of agrarian America. |
00:00:54.596 - 00:00:58.474 |
| You go into the supermarket
and you see pictures of farmers, |
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| the picket fence, the silo, |
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| the '30s farmhouse
and the green grass. |
00:01:13.156 - 00:01:15.324 |
| It's the spinning
of this pastoral fantasy. |
00:01:17.535 - 00:01:20.120 |
| The modern American
supermarket |
00:01:29.506 - 00:01:31.006 |
| has on average
47,000 products. |
00:01:31.049 - 00:01:34.009 |
| There are no seasons
in the American supermarket. |
00:01:46.397 - 00:01:49.066 |
| Now there are tomatoes
all year round, |
00:01:49.109 - 00:01:51.151 |
| grown halfway around the world,
picked when it was green, |
00:01:51.194 - 00:01:54.071 |
| and ripened
with ethylene gas. |
00:01:54.114 - 00:01:56.698 |
| Although it looks
like a tomato, |
00:02:00.411 - 00:02:02.037 |
| it's kind of
a notional tomato. |
00:02:02.080 - 00:02:04.039 |
| I mean, it's the idea
of a tomato. |
00:02:04.082 - 00:02:06.416 |
| In the meat aisle,
there are no bones anymore. |
00:02:26.646 - 00:02:29.481 |
| Eric Schlosser:
There is this deliberate veil, |
00:02:33.945 - 00:02:36.155 |
| this curtain,
that's dropped between us |
00:02:36.197 - 00:02:38.282 |
| and where our food
is coming from. |
00:02:38.324 - 00:02:40.784 |
