| Michael Pollan: The way we eat
has changed more in the last 50 years |
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| than in the previous 10,000. |
00:00:47.730 - 00:00:49.731 |
| But the image that's used
to sell the food, |
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| it is still the imagery
of agrarian America. |
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| You go into the supermarket
and you see pictures of farmers, |
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| the picket fence, the silo, |
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| the '30s farmhouse
and the green grass. |
00:01:13.256 - 00:01:15.424 |
| It's the spinning
of this pastoral fantasy. |
00:01:17.635 - 00:01:20.220 |
| The modern American supermarket |
00:01:29.606 - 00:01:31.106 |
| has on average 47,000 products. |
00:01:31.149 - 00:01:34.109 |
| There are no seasons
in the American supermarket. |
00:01:46.497 - 00:01:49.166 |
| Now there are tomatoes
all year round, |
00:01:49.209 - 00:01:51.251 |
| grown halfway around the world,
picked when it was green, |
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| and ripened with ethylene gas. |
00:01:54.214 - 00:01:56.798 |
| Although it looks
like a tomato, |
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| it's kind of a notional tomato. |
00:02:02.180 - 00:02:04.139 |
| I mean, it's the idea
of a tomato. |
00:02:04.182 - 00:02:06.516 |
| In the meat aisle,
there are no bones anymore. |
00:02:26.746 - 00:02:29.581 |
| Eric Schlosser:
There is this deliberate veil, |
00:02:34.045 - 00:02:36.255 |
| this curtain,
that's dropped between us |
00:02:36.297 - 00:02:38.382 |
| and where our food
is coming from. |
00:02:38.424 - 00:02:40.884 |
